Project Brand Manual

Course Strategies for Branding

Instructor Thomas McNulty 

Semester Fall 2019

Objective Develop a complete identity guideline for a brand of your choosing that includes a standards manual for the entire system. Make a thorough research to uncover the core values of the brand to come up with the most relevant branding solutions via print, digital and interactive media.

Approach NSSA - The National Scholastic Surfing Association, is a surfing association for amateur high-school and college surfers. The goal is to redesign the brand in order to show the core values of the association, win over investors, gain members and promote their mission of inclusion in surfing sports among the youth and promoting education.