Project Boutique Rebrand

Course Graphic Design 2

Instructor Thomas McNulty 

Semester Fall 2018

Objective Select a boutique in need of an identity rebrand by curating typography, imagery and promotional material. To gather inspiration, visuals and ideas which will  embody the essence of the boutique and start developing a new business system, UX/UI design and promotional material.

Approach I chose to rebrand a ceramics boutique which is heavily influenced by the coastal life and is known for its welcoming and homey atmosphere. The goal is to give the boutique more recognition amongst its’ competition by keeping  the coastal aesthetics at the core while adding more class and modernism.